The largest, independently owned, full-service event management company in the United States with 47 years of experience and 203 full-time industry professionals delivering exceptional events every time.

SPARGO provides the rare opportunity for association executives and meeting professionals to outsource all event planning, registration, housing, and exposition sales and management tasks to one company.  A single source solution that eliminates the need to manage multiple vendors, improves communication, and saves you money.

Registration

It’s beyond badges, barcodes, beacons and RFID tags.  It’s about the analysis and presentation of data we collect to empower our clients.  Our clients capitalize on the success of their meetings, make improvements, and identify ways to increase attendance using powerful executive level dashboards and carefully developed reports that make it easy to identify trends and predict future performance. 

Leveraging the latest technologies and keeping the cost of tracking attendee behavior reasonable are at the core of our approach to every engagement. Our clients benefit from a consultative approach and professional guidance during the planning, development, QA, and execution phases of the registration process.

Customized and DIY online registration websites that accurately implement the business rules of our clients and integrate fully with all major association management systems via both standard and custom API’s are the norm.  Personalized registration experiences are designed based on member status, past purchases and behaviors.

Housing

Increases in room block utilization during the first year an event is managed by SPARGO averages 10%-20%.  From block development and hotel contracting to the check-in experience you can rest easy knowing that the best interest of your attendees is our top priority.  Guaranteed best rate clauses and walk protection are included in hotel contracts we negotiate.  The creative programs we have developed are proven to encourage room block utilization by both attendee and exhibitors.  A non-stop effort to maximize room block growth, eliminate your exposure to attrition or other costly liabilities is the goal of all our housing professionals.  Commission and rebate invoicing and collection services and the special handling of your VIPs are always included in our service package.

Revenue Generation (Exposition Space and Sponsorship Sales)

Consistently, SPARGO surpasses the annual CEIR published key performance indicators that measure the health of the exposition industry.  Our experienced team of industry professionals generate more than $100M in exhibit space and sponsorship revenues and manage the participation of more than 8,000 exhibiting companies for our clients each year.  Our success is wide spread across a wide variety of industries.  Our team is constantly monitoring competitive events, developing new leads, studying market research, and developing exhibit hall traffic drivers that keep our events on top.  Our focus is on delivering ROI, exhibitor retention, and most importantly, identifying new exhibitors, many of which are at the cutting edge of innovations in the industries we serve.

Strategic Events Management

Our team of certified meeting planners become an extension of our client’s staff.  Used as a permanent or temporary resource, the SPARGO events management team will take your event to the next level.  Benefit from the knowledge our team has acquired from a vast and varied portfolio of events.  The team presents innovative and cost-effective solutions for events of 50 to 50,000.